Liz Gross

Social Media & Market Research Strategist
Great Lakes Higher Education Corporation & Affiliates
Madison WI
Biographical Sketch: Dr. Liz Gross is a Social Media and Market Research Strategist for Great Lakes. She was responsible for launching the company’s social media presence, and now manages the social media program in addition to all measurement of the company’s cross-channel marketing and communication. Liz is also a member of the Higher Ed Experts faculty, teaching Social Media Measurement for Higher Ed. Liz received her Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education from Cardinal Stritch University. Her dissertation research examined the relationship between communication methods and the frequency and content of college student interactions with faculty. She blogs at lizgross.net, and you can find her on Twitter at @LizGross144.