Strategic Business Director
Inceptia
Lincoln,
NE
Biographical Sketch: Beginning in 1998 at
Shorter University in admissions, Shannon's primary job responsibility was conducting presentations about the
university and the financial aid process. Later she transitioned to the student lending arm of Regions Bank
conducting workshops on financial literacy and money management for high school students, school
counselors, and higher education financial aid professionals. At SallieMae for six years she frequently
worked in the financial aid offices of colleges educating students and parents about the loan process and
financial literacy. In addition, she conducted entrance and exit counseling sessions throughout the
southeast region. Shannon has several years of experience at USAFunds, partnering with organizations to
conduct workshops at colleges in Georgia including Money Matters through the FDIC. Now on the Inceptia team, Shannon uses her rich financial aid knowledge
to help schools apply a customized plan tailored to meet their specific needs. More importantly, it meets
and exceeds the needs of students on their way to achieving financial success.