Social Media & Market Research Strategist
Great Lakes Higher Education Corporation & Affiliates
Biography: Liz Gross is a Social Media and Market Research Strategist at Great Lakes. She was responsible for launching the companyís social media presence, and now manages the social media program in addition to all measurement of the companyís cross-channel marketing and communication. Prior to her current position, she was the Director of Marketing and Communications at the University of Wisconsin-Waukesha and Program Outreach Coordinator in University Housing at the University of Wisconsin-Milwaukee. She has spoken about social media and higher education at South by Southwest EDU, South by Southwest Interactive, the American Marketing Association Symposium for the Marketing of Higher Education, and NASFAA. Her writing has appeared in the ACUHO-I Talking Stick and CASE Currents and her recently published eBook, How to Manage Social Media in Higher Education. Liz is a candidate for a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University. Her dissertation research examines the impact of communication method on the frequency and content of college student interactions with faculty. Liz holds a bachelorís degree in interpersonal communication from the University of Wisconsin-Stevens Point and a masterís degree in educational policy and leadership from Marquette University.