Evaluating & Reporting the Effectiveness of Online Communication w/Students

Tuesday, July 21, 2015: 9:00 AM-10:00 AM
Strand 11AB - Level 2 (Hyatt Regency New Orleans)
Session Type: Interest Sessions
Track: Leadership/Manager's Track
Subcategories: Communication, Leadership & Student Aid Management
Audience: Intermediate (3-7 years experience) and Advanced (8 or more years experience)
Credit Type: Credit Hours and Clock Hours
School Type: All Schools
When resources are limited, it’s important to focus efforts on communication that produces results. Do you know how effective your emails or website are at reaching students? This session will discuss how three departments are currently measuring their email and website communications. Suggestions for simple free or low-cost measurement tools will be included. We will also discuss how to appropriately report on the effectiveness of online communication to various campus stakeholders, and how to use these reports to improve your department’s communication efforts.
Crystal Bruntz (Avila University)
Chandra Owen (Michigan State University)
Joseph Donlay (Colorado State University)
Ofelia Morales (University of Colorado Boulder)
Liz Gross (Great Lakes Higher Education Corporation & Affiliates)