Leading Up, Down and All Around

Financial aid personnel play an increasingly complex role in building relationships with colleagues across campus-- from peers, to presidents and staff, to students. Data is the key to the stories that must be told. This workshop will take a look at how best to craft these relationships and keep your voice in the matters pertaining to financial aid. Three groups of contacts will be discussed: up (presidents and boards of trustees), down (staff and student management), and all around (media, agencies, entities outside the campus).