Advanced Techniques in Social Media

Tuesday, July 21, 2015: 3:00 PM-4:00 PM
Celestin F - Level 3 (Hyatt Regency New Orleans)
Session Type: Interest Sessions
Track: Enrollment & Retention Track
Subcategories: Technology/Software
Audience: Beginner (2 or less years experience), Intermediate (3-7 years experience), Advanced (8 or more years experience) and All
Credit Type: Credit Hours and Clock Hours
School Type: All Schools
Your school has a Facebook account and Twitter profile... now what? Social media is an effective way to talk to students about financial literacy and smart money management. It can also be used to help with recruitment and retention efforts. This course explores how to develop a strategy, increase engagement and grow your audience. It will provide timesaving best practices and tools that will increase the effectiveness of your social media program. Whether social media is new to your school or has been around for a while, you will leave with at least one action to use immediately. #BetterResults #LessTime
David Long (Sallie Mae and USA Funds)
Temeka Easter (Sallie Mae)
Philip Schuman (Indiana University - University Student Services and Systems)