Walking the Path: Behavioral Finance to Strengthen Financial Ed Outcomes

Tuesday, July 21, 2015: 9:00 AM-10:00 AM
Strand 13AB - Level 2 (Hyatt Regency New Orleans)
Session Type: Interest Sessions
Track: Enrollment & Retention Track
Subcategories: Financial Literacy
Audience: All
Credit Type: Credit Hours and Clock Hours
School Type: All Schools
As it pertains to financial matters, we often find an illogical divide between knowing the path and walking the path; hence informed individuals can often make what seem like very uninformed financial decisions. So, why do few financial education programs include any mention of how to address these deep-seated beliefs in order to affect behavior modification? This session will explore the basics of behavioral finance, and help you identify “money personalities.” Additionally, we’ll show you how to use instructional design methodology in your program development to ensure your message is taking hold on a psychological level.
Carissa Uhlman (Inceptia)
Tracy Austin (Franklin University)
Joel Gardner (Franklin University)
Elijah Herr (Portland Community College)