229 Financial Aid in a Hashtag World

Tuesday, July 12, 2016: 2:30 PM-3:30 PM
Wilson ABC (Marriott Wardman Park)
Session Type: Interest Sessions
Track: Enrollment & Retention Track
Subcategories: Consumer Information and Customer Service
Audience: All
Credit Type: Credit Hours and Clock Hours
School Type: All Schools
Students—and their parents—are using social media to connect with friends, family, campuses, businesses, and even the Office of Federal Student Aid (FSA). With such an array of social media choices, you want to make sure you understand what networks students use, how each network works, and what opportunities and challenges social media presents for the financial aid office. After a review of the social media landscape, panelists representing aid offices, FSA, and a servicer will discuss how they’ve integrated social media into their communication strategies.
Keyimani L Alford (Great Lakes Higher Education Corporation & Affiliates)
Liz Gross (Great Lakes Higher Education Corporation & Affiliates)
Chandra Owen (Michigan State University)
Sylvia Martinez (Colorado State University)
Nicole Callahan (Colorado State University)