Communicating Value vs. Price - Why Transparency is Key

The University of Findlay changed the way it interacts with students and families about paying for college. The university embarked on a multi-level program that eliminated autonomy between admissions, financial aid and the business office to become clearer about the cost of college. Findlay also moved away from the Net Price Calculator, and developed a Total Degree Cost Calculator, allowing students to know up-front the cost of a Findlay education. The results are evidence of the efforts success - 8.5 percent enrollment increase, decreased communication from confused students, increased traffic on the offices' websites and an increase in net tuition revenue.