Communicating Cost: A Comparative Analysis of Award Letters From Colleges Across the Country

Monday, June 25, 2018: 9:45 AM-10:45 AM
Room 8ABC (Austin Convention Center)
Session Type: Peer to Peer Sessions
Track: Advocacy
Subcategories: Research & Data Analysis Track and Leadership/Manager's Track
Audience: All
Credit Type: Credit Hours and Clock Hours
School Type: All Schools
The award package is a crucial piece of communication for students and families to determine which college  will be an affordable option. This session will explore how different financial aid notification formats, terms, and other factors help or hinder student understanding and decision making. uAspire and New America conducted a quantitative and qualitative review of over 6,000 award letters from more than 500 colleges and universities to identify best practices and concerning trends for financial aid communication. Come review the findings and join the discussion of how to ensure students and families successfully understand their college costs.
Laura Keane (uAspire)
Rachel Fishman (New America)
Joseph Donlay (Colorado State University)