Like Kittens with a Shiny Object: How to Get Students to Pay Attention to You

Monday, June 25, 2018: 11:00 AM-12:00 PM
Room 16AB (Austin Convention Center)
Session Type: Interest Sessions
Track: Forum
Subcategories: Enrollment & Retention Track
Audience: All
Credit Type: Credit Hours and Clock Hours
School Type: All Schools
Communicating effectively with students (especially millennials and Gen Z) is exceedingly difficult. It requires first getting their attention – but that's harder and harder to do in a world where 7,740 tweets are sent per second. A consistent message paired with a multi-channel approach is driving success at institutions nationwide. Panelists will share the channels they’re optimizing to drive student engagement, how they develop and distribute a cohesive message across channels to maximize awareness, and the importance of working cross-functionally with key stakeholders in marketing and enrollment. We'll work through a sample scenario, share success metrics, and provide easily implementable channel tips.
Michelle Stipp (Roosevelt University)
Matthew Metz (D'Youville College)
Michelle Stipp (Roosevelt University)
Shar-Day Campbell (Houston Community College)
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