Beyond Regulations: The Important Role of Financial Aid in Recruitment and Retention

Enrollment management is sometimes viewed as the domain of the admissions office. In order to enroll and retain quality students, though, financial aid plays a starring role. We will discuss how our staff can assist students in financing their education AND help the institution meet its enrollment needs. Topics include: Overview of tuition discounting through the lens of a high cost, moderately selective, private university; the financial aid office's impact on recruitment and retention; how we are well-positioned to bring retention concerns to the enrollment management table; strategies to incorporate the business needs of the financial aid office with admissions to deliver seamless customer service.